Free Essays on Collage Life

If I were to make a choice between Time or Money, precisely favor money rather than the time. In my opinion no life possiblely substance in the absence of money. Money, a good friend of life for everyone plays an important role to support throughout living. Starting from purchasing basic commodities, almost all goods we use in the daily life are based on only money. In the lack of money, the life remains incomplete. Taking a point of view from a daily life, money is essential in every step. Everyday, for purchasing our basic foods, traveling to and from, buying cloths, going to the movies of getting an entertainment, all are dependent upon the amount that we can effort. Since the birth of a child money stands being one of the complementary factor till the end to sustain the life properly. If we just plan about establishing ‘something’ new, we cannot even think in the absence of money. The investment is compulsory otherwise the project cannot be started. For instance, if we want to open an educational institution, which is for the well being of the government and the public people as well who achieve a high standard of education requires some deposits before the opening of the institution. In the lack of money, it is almost impossible to proceed ahead. Whatever the people are doing, they all are investing money accordance with their capacities. The people get education and ultimately their aim is focus to collect money which holds on their life in better ways. The earning principle is here in the world since the millennium and it is still continued. People always get worry about the complexity of money because they cannot earn enough as they expect. People do not mind investing even a large amount of money to their children’s education thinking that after being educated they will earn ten or 20 folds of what they have invested. At last I do stress that money is only factor that can stand the life properly.... Free Essays on Collage Life Free Essays on Collage Life If I were to make a choice between Time or Money, precisely favor money rather than the time. In my opinion no life possiblely substance in the absence of money. Money, a good friend of life for everyone plays an important role to support throughout living. Starting from purchasing basic commodities, almost all goods we use in the daily life are based on only money. In the lack of money, the life remains incomplete. Taking a point of view from a daily life, money is essential in every step. Everyday, for purchasing our basic foods, traveling to and from, buying cloths, going to the movies of getting an entertainment, all are dependent upon the amount that we can effort. Since the birth of a child money stands being one of the complementary factor till the end to sustain the life properly. If we just plan about establishing ‘something’ new, we cannot even think in the absence of money. The investment is compulsory otherwise the project cannot be started. For instance, if we want to open an educational institution, which is for the well being of the government and the public people as well who achieve a high standard of education requires some deposits before the opening of the institution. In the lack of money, it is almost impossible to proceed ahead. Whatever the people are doing, they all are investing money accordance with their capacities. The people get education and ultimately their aim is focus to collect money which holds on their life in better ways. The earning principle is here in the world since the millennium and it is still continued. People always get worry about the complexity of money because they cannot earn enough as they expect. People do not mind investing even a large amount of money to their children’s education thinking that after being educated they will earn ten or 20 folds of what they have invested. At last I do stress that money is only factor that can stand the life properly....

BookBub For Authors The Ultimate Guide (+ Free Submission Calendar)

BookBub For Authors The Ultimate Guide (+ Free Submission Calendar) BookBub for Authors: Everything You Need to Know Whether you’re working on your first book, or have published dozens of them already, my guess is: you’ve probably heard of Bookbub, if not used it yourself as a reader. But I also bet you’re not familiar with all the features and opportunities that the platform offers to authors.In a publishing world increasingly dominated by Amazon, BookBub was able to emerge and establish itself as a company offering a solid marketing alternative to authors and publishers - and has allowed many of them to hit coveted bestseller lists through their Featured Deals.In this post, we’ll run you through everything you need to know, as an author, about BookBub, and how best you can leverage their different tools and services to propel your books in the rankings. In particular, we’ll look at:Featured Deals (and how to maximize your chances of landing one);Self-serve CPM/CPC ads;Bookbub’s â€Å"follow† features.But first, for those of you who’re not y et 100% familiar with their service, let’s start with the obvious question.What is BookBub?BookBub is a free service focused on helping readers discover new books that they'll like. BookBub is mostly known for their daily newsletters promoting a handpicked selection of "deals", i.e. books deeply discounted - or free - for a limited time. As a reader, you can also follow your favorite authors on BookBub and receive notifications when they have a new deal or release.BookBub has over 15 million readers signed up for their newsletters, across as many as 42 fiction and non-fiction genres. Their popularity offers a great opportunity for authors, as most of their â€Å"daily deals† newsletters generate hundreds or even thousands of sales for all the books featured in the newsletter - and tens of thousands of downloads in the case of free books. Learn how to get the most out of BookBub as an indie author. BookBub are highly selective of the books they feature in their newsletters, and being accepted for a Featured Deal has become somewhat of a â€Å"Holy Grail† for independent authors in the past few years. So let’s take a look at how you can achieve just that!How do Bookbub Featured Deals work?For every one of their 42 genre categories, BookBub sends daily and weekly emails to readers (subscribed to that genre) featuring discounted and/or free books. Getting a spot among those discounted/free books is what a Featured Deal is all about. But before we go into what it takes to achieve that, let’s talk money a bit.How much does a Featured Deal cost?First, something quite important: it doesn’t cost you anything to submit your title for a Featured Deal. You only pay if your deal is accepted. Now, when that happens, on top of the cost of the bottle of champagne you’ll open to celebrate it 🠍 ¾, you’ll have to pay BookBub for the feature.The cost of a Featured Deal depends on several factors:The price at which your book will be discounted (the more you discount, the cheaper the Deal);The BookBub genre category you submit your book in (and the expected performance of BookBub newsletters in this genre);Whether you’re getting a US Featured Deal or an International only one (US ones are much more expensive).You can view an updated list of all prices based on these factors here. How can you get your book into a BookBub Featured Deal? BookBub’s criteria for selecting books to featureBookBub’s official criteria to accept Featured Deal submissions are pretty clear. From their own website, your title should be:Free or discounted by at least 50%.The best deal available. The book can’t have been offered at a lower price anywhere in the past 90 days.Error free.A limited-time offer (except for free promotions, where they do accept permafree books).A full-length book, with a minimum number of pages:Novels: 150+ pages;Nonfiction: 100+ pages;Cookbooks: 70+ pagesMiddle Grade: 100+ pagesChildren’s picture books: 20+ pages.No novellas or short stories.Widely available, i.e. at least one major retailer in either the US or the UK. And the more, the merrier.Lastly, BookBub will not feature the same book from an indie author more than once every 6 months. Nor will they feature the same indie author more than once every 30 days. But more on that later†¦Now, these are the minimum requirements for a d eal to be submitted to BookBub. Meeting these requirements certainly doesn’t guarantee your deal will be accepted by their editorial team and featured in a newsletter - far from it. Which brings us to the following, million-dollar question†¦How can I maximize my chances of getting a Featured Deal?In recent years, BookBub Featured Deals have become harder and harder to get for indie authors. Some say that their editorial team favors deals from traditional publishers - though that has been formally denied by the company.One thing is sure: BookBub bases most of its decisions on data. After years of serving deals to millions of readers and watching how these readers react, they have a pretty good idea of what will work (or not) for their audience.BookBub’s selection process for Featured Deals also relies heavily on human curation. They have an editorial team for every genre, that goes through the submissions and handpicks the Deals to feature every day.With that in mind, let’s look at how you can boost your chances of getting that coveted Featured Deal. Here are our top nine tips:Tip #1: Subscribe to BookBub’s newsletters in your genreIf you want to get a Deal in a genre, the first step is to understand what BookBub’s curators in that genre are looking for. And you can get a glimpse of that by simply signing up (as a reader) to their newsletters in that genre. Check out the books they feature and analyze what they have in common (what do the covers look like, what are the price points, how many reviews do the books have, etc.).Tip #2: Make sure your book has an appropriate number of reviewsFrom BookBub’s blog:â€Å"Reader reviews and ratings help our editors get a sense of how readers have responded to your book, and they are a crucial element of the selection process. We recommend browsing through the books we’re featuring in your category to get a sense of what a competitive number of positive reviews is for that genre.†This goes back to our advice above: check out the kind of books they feature and see what their usual number of reviews is. There’s no sense in applying for a Featured Deal until you have a similar number of reviews.Note: for this reason, it’s highly unrealistic (read: a waste of time) to apply for a BookBub Featured Deal for a new release, as you won’t have any reviews to show for it when submitting it. For new releases, BookBub actually has a separate product you could try: Featured New Releases.Tip #3: Polish your product pages on all retailersWhat do BookBub’s curators look at when evaluating a deal? The same thing that readers will: the book’s information on retailer pages. Their goal is the same as yours: selling as many books as possible. So they want to make sure that the books they feature are optimized to drive sales.In particular, this means:The title has a professional cover that matches genre expectations (more on this here);The book’s blurb on retailer pages is optimized to hook and convert readers (more on this here)Optional: The book features editorial reviews or accolades from well-known publications or influencers.Tip #4: Be flexible with your promotion datesWhen applying for a Featured Deal, you can indicate whether you’re flexible with your chosen discount dates or not. Obviously, indicating your flexibility will increase your chances of getting that deal.Do note, however, that BookBub only schedules Featured Deals up to 30 days in advance. So if you apply for a flexible-dates Deal, make sure you’re ready to drop your price across all retailers if you’re accepted.Tip #5: Keep submitting (download our free Bookbub submission calendar)Even if you get all of the above right, and BookBub’s editors think your book would make for a great deal, they might end up declining it just because there are other, even more attractive deals that have been submitted a t the same time.In other words, your chances of getting that coveted Deal also depend on the competition. And the level of competition depends on timing.What’s the solution? Keep submitting! BookBub allows you to re-submit a book every 30 days. So if you have a big list of books, and you really want to get a deal, you can maximize your chances of landing one by continuously submitting every book you have on a 30-day rolling basis.Now, if a Deal is accepted, BookBub won't feature the same indie author for another 30 days, and the same book for another 6 months. So keeping track of when you can and cannot submit each book can quickly become a headache†¦ Which is why we're providing you with a free BookBub submissions calendar - originally created by indie author Nick Thacker - to help you get all your ducks in a row.🠦†ðŸ ¦â€ Ã°Å¸ ¦â€  Sign up here to download our BookBub submissions calendar for free. 🠦†ðŸ ¦â€ Ã°Å¸ ¦â€  Do you regularly submit to BookBub as a #selfpub author? You need to DL this calendar. Tip #6: Try different price points (including free)One of the company's main tips for authors is to keep trying. But of course, receiving constant rejection notifications can become a bit frustrating. So the following three tips will explore what you can change in your re-submissions to augment your chances of getting accepted.The first thing to try is changing the price point. Their’s goal is to offer the best deals possible to their audience. So the lower you can go in terms of price, the higher your chances of being accepted.Furthermore, if you’ve been trying to get a $0.99 Deal for months, without success, try applying for a free one instead!Tip #7: Go wideIf your book is in Kindle Unlimited, I have some bad news for you: it’ll be much, much harder to land a Featured Deal. Here’s why, in BookBub’s own terms:â€Å"When members sign up for BookBub, they opt into the retailers they want to see deals for. So if a book is available on all the major retailers - Amazon, Barnes Noble, Apple iBooks, Google Play, Kobo - more of our readers would be able to snatch it up, which makes the book more appealing to our editors. Between two books with equally competitive platforms and deal prices, the editors will always choose the book available on more retailers.†At Reedsy, we personally know authors who submitted KU books to BookBub over 50 times, without ever getting accepted. One of them, Craig Martelle, finally took one of his books wide, and finally managed to land a Featured Deal with it (albeit an international one). You can read his story on the 20Booksto50k Facebook group (well worth joining!).Tip #8: Submit for international deals firstWhen applying for a Deal, most authors focus on US-only deals. These are the most expensive but also the most rewarding in terms of sales and ranking boosts. But they’re also equally harder to get. So if all your attempts at landing a US deal are failing, try for an international one. Even though they’re less powerful, they can be great for boosting your international reach and presence on non-Amazon retailers.More importantly, there’s anecdotal evidence that once you get a Featured Deal, it’s easier to get another one. So going for free, international Deals is a way to get your foot in the door. And once that door is open, it might lead to paid, US-only Deals.Tip #9: If everything fails†¦ rebrand!If everything above is failing, then there’s probably something wrong with your book. Maybe BookBub editors don’t think it fits into one of their categories. Or maybe they think the cover doesn’t match the genre.This can often be the case for books that were published over 3-4 years ago. Genre expectations regarding covers can change quite drastically, so if you can’t get any Featured Deal for your old books, consider rebranding them. Not only will that boost your chances of getting a Deal, but it’ll also most likely boost your sales, as shown in our case study.How to make the most of a Bookbub Featured DealHurrah! Thanks to our tips, you managed to land a Featured Deal! First off, take a moment to congratulate yourself and celebrate - it’s a big deal. But right after that, start planning your promo period to make the most out of the deal. Here are a few things to consider:#1. Don’t discount your other books in the seriesThis is a common mistake for BookBub Featured Deal first-timers. You want to encourage readers finding your book through the Deal to buy your other books, so you discount those as well†¦But what happens is that BookBub readers are deal seekers. If they see that your other books in the series are at $0.99 as well, they’ll just go ahead and buy them all. Great, right?Well, not really. Because while you might be making a bit more of an instant profit, you’re effectively losing all these full-price sales that would have happened when th ese readers finished reading your discounted book and decided to buy your other ones, full-price. And if you're wondering, yes, BookBub readers do also buy books full-price. Here are the official stats.#2. Run the promo over a longer periodAlmost everyone who ran a Featured Deal is unanimous about this: you’ll get better results if you keep your discount for a longer period than the minimum days required by the service. The reason for that is that Amazon’s algorithms (represented by a friendly emoji below) largely reward plateaus over spikes.If you raise your price right after the BookBub Deal, your sales will abruptly stop. If you keep the discount, they’ll still take a dip, but it won’t be as bad, which will help you maintain a high rank on bestseller lists, and have Amazon take over the marketing for you.If you’re in Kindle Unlimited and manage to get a Featured Deal (congrats, you’re a unicorn 🠦„), then running the discount for lo nger is all the more important to make sure you climb the popularity list and trigger a subsequent wave of page reads - learn how that works in this Reedsy Live with David Gaughran.#3. To stack or not to stack?The practice of â€Å"stacking† ads is that of buying several placements on other book promotion newsletters on top of the BookBub Feature. The goal here is still the same: achieving a plateau, or an upwards trend, rather than a spike.There has been a lot of discussion on ad stacking around Featured Deals in the author community, and the consensus seems to be that:Ad stacking can work for paid Featured Deals;Ad stacking is a waste of money for free Deals.The reason why stacking can be a waste of money for free is that free readers will often sign up to as many promo sites as possible to receive free book alerts. So by advertising your free book on several sites and newsletters, you’re effectively paying more to reach the same readers.#4. Run other ads on the sid eNow, while stacking promo newsletter ads might be a waste of money, this doesn’t mean you shouldn’t try to run ads on your own. Both Facebook and Amazon ads will earn you a lot more sales/downloads if your book is discounted/free.You can learn how to create your first ads on Facebook and Amazon through our free Reedsy Learning courses:Facebook ads for authorsAmazon ads for authorsBut there’s a third self-serve advertising platform that will work even better to move discounted/free copies. And surprise, surprise†¦ it’s BookBub’s!â€Å"Wait, what? Isn’t BookBub what I’ve been reading about for the past 10 minutes?†Yes, but there’s more to it (keep reading)!Bookbub self-serve CPM/CPC adsWhile it’s getting more and more difficult for indie authors to get a BookBub Featured Deal, it’s actually very easy for anyone to get their book in their newsletters. How? Through their self-serve ads. Are BookBub's CPC and CPM ads worth the time and money? How do BookBub self-serve ads work?A few years ago, the company launched â€Å"BookBub Ads,† an advertising platform that lets authors and publishers place image ads in their newsletters (and on their website).To give you a better idea of what that looks like, here’s a typical BookBub newsletter.Notice that â€Å"follow† button? Readers who come across your books (e.g. in Featured Deals) are prompted by BookBub to â€Å"follow† your profile. They’ll also be able to find you in their â€Å"Discover† section:Now, the reason why followers are valuable is that BookBub sends an automatic â€Å"New Release Alert† to all your followers when you release a new book. So if you have 5,000 followers on there, that’s 5,000 release emails that BookBub will send for you, for free. You can learn more about how these alerts work here.And that’s it! If you read this far, you now know pretty much everything you need to know about BookBub an d how to best use their tools to your advantage.If you’ve had a Featured Deal in the past, or used their self-serve ads platform, don’t hesitate to share your advice and experiences in the comments below!

The way that the memory of the events of the Boston Massacre have Research Paper

The way that the memory of the events of the Boston Massacre have changed over time - Research Paper Example This Act was imposed on the order of a British official called Charles Townshend. The objects on which import duty was attached were paint, paper, tea, lead and glass2. The members of the British parliament introduced the Townshend Act as a punishment to the colonists for protesting against the previous Stamp Act. With this new Act, the parliament wanted to teach a lesson to the colonists that they are bound to abide by any Acts they would introduce. The American Board of Customs Commissioners was also arranged by the Parliament whose members were responsible for seeing that smuggling laws were duly followed. This Board was set up in Boston since smuggling activities were centered in this city. The Parliament believed that if smuggling could be wiped out from Boston then it would be easy for them to force other colonial citizens to follow the trade laws3. Very soon the colonists began to protest against the Townshend Act declaring that no taxes can be levied on any goods without thei r agreement. The protestant acts were further provoked by the writings of many patriotic leaders of that time. A protesting letter was written by John Hancock and was circulated to all the townspeople in Massachusetts: â€Å"You are already too well acquainted with the melancholy and very alarming Circumstances to which this Province, as well as America in general, is now reduced. Taxes equally detrimental to the commercial interests of the Parent country and the colonies are imposed upon the People, without their consent†4. The merchants in Boston began to reject any goods made in Britain. In 1768, a circular letter was sent by the Massachusetts Assembly to the other colonial legislatures informing them about difficulties faced by the colonists because of the Act: â€Å"The House of Representatives of this province, have taken into their serious consideration, the great difficulties that must accrue to themselves and their constituents, by the operation of several acts of P arliament, imposing duties and taxes on the American colonies†5. In response to the protests the British began to send troops to maintain peace while still enforcing the law. This led to many violent conflicts between the British soldiers and the protesting colonists; one such incident that became most well known in American history was the Boston Massacre. On March 5, 1770, a crowd of angry people taunted nine British guards of custom house and threw snowballs at them, and the latter fired in return which killed five people and wounded some6. Sons of Liberty In October 1768, the 14th and 29th regiments of British army arrived in Boston. They were dispatched by Royal Governor Francis Bernard whose purpose was to maintain law and order in the Boston and also to assist the customs official to collects taxes as per the Townshend Act imposed by the British Parliament. However, Massachusetts Assembly accused Bernard that this action was an attempt to overthrow the Boston government and felt that there was no need of the troops to maintain peace in the city. But Bernard was concerned because of an earlier protestant act in June, 1768 when the customs officials seized a sloop of John Hancock who was a merchant and political leader. This led to protests by a group called Sons of Liberty who decorated an elm tree with placards and effigies of Bernard and customs officials7. Bernard, although opposed the 1965

The Life I Want to Live Personal Statement Example | Topics and Well Written Essays - 500 words

The Life I Want to Live - Personal Statement Example As foreign friends and I exchange information on our respective hometowns, I began to reflect on the life that Sao Paulo has to offer and compared this with the bountiful opportunities in Switzerland and other countries. For instance, I have been told that it is a punishable offence in Singapore for parents not to send their children to school for primary education. This is unheard of in Brazil. While Sao Paolo has no doubt developed considerably over the past decades, poverty is still clearly widespread especially in the North-Eastern part of Brazil. The extreme inequality of land possession is a contributing factor of this issue as the majority of land owned by farmers is dedicated to subsistence production. Additionally, the automation of large plantations have caused decline in jobs. The situation is not any better in Sao Paulo. With over 20 million in population, globalization has brought about relocation of businesses and closures of factories, leaving thousands without a job and many turning to crimes. Poor infrastructure, limited access to technology, inadequate health facilities and deficiency in formal education are turning many into committing crimes. This, I realize, is not a choice that many are making, but rather as a last resort in survival.

Business Strategy Essay Example for Free

Business Strategy Essay In 2006, Starbucks’, the ubiquitous coffee retailer, closed a decade of astounding financial performance. Sales had increased from $697 million to $7.8 billion and net profits from $36 million to $540 million. In 2006, Starbucks’ was earning a return on invested capital of 25.5%, which was impressive by any measure, and the company was forecasted to continue growing earnings and maintain high profits through to the end of the decade. How did this come about? Thirty years ago Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with more than 12,000 retail stores, some 3,000 of which are to be found in 40 countries outside the United States. Starbucks Corporation set out on its current course in the 1980s when the company’s director of marketing, Howard Schultz, came back from a trip to Italy enchanted with the Italian coffeehouse experience. Schultz, who later became CEO, persuaded the company’s owners to experiment with the coffeehouse format—and the Starbucks experience was born. Schultz’s basic insight was that people lacked a â€Å"third place† between home and work where they could have their own personal time out, meet with friends, relax, and have a sense of gathering. The business model that evolved out of this was to sell the company’s own premium roasted coffee, along with freshly brewed espresso-style coffee beverages, a variety of pastries, coffee accessories, teas, and other products, in a coffeehouse setting. The company devoted, and continues to devote, considerable attention to the design of its stores, so as to create a relaxed, informal and comfortable atmosphere. Underlying this approach was a belief that Starbucks was selling far more than coffee – it was selling an experience. The premium price that Starbucks charged for its coffee reflected this fact. From the outset, Schultz also focused on providing superior customer service in stores. Reasoning that motivated employees provide the best customer service, Starbucks executives developed employee hiring and training programs that were the best in the restaurant industry. Today, all Starbucks employees are required to attend training classes that teach them not only how to make a good cup of coffee, but also the service oriented values of the company. Beyond this, Starbucks provided progressive compensation policies that gave even part-time employees stock option grants and medical benefits – a very innovative approach in an industry where most employees are part time, earn minimum wage and have no benefits. Unlike many restaurant chains, which expanded very rapidly through franchising arrangement once they have established a basic formula that appears to work, Schultz believed that Starbucks needed to own its stores. Although it has experimented with franchising arrangements in some countries, and some situations in the United States such as at airports, the company still prefers to own its own stores whenever possible. This formula met with spectacular success in the United States, where Starbucks went from obscurity to one of the best known brands in the country in a decade. As it grew, Starbucks found that it was generating an enormous volume of repeat business. Today the average customer comes into a Starbucks’ store around 20 times a month. The customers themselves are a fairly well healed group – their average income is about $80,000. As the company grew, it started to develop a very sophisticated location strategy. Detailed demographic analysis was used to identify the best locations for Starbuck’s stores. The company expanded rapidly to capture as many premium locations as possible before imitators. Astounding many observers, Starbucks would even sometimes locate stores on opposite corners of the same busy street – so that it could capture traffic going different directions down the street. By 1995 with almost 700 stores across the United States, Starbucks began exploring foreign opportunities. First stop was Japan, where Starbucks proved that the basic value proposition could be applied to a different cultural setting (there are now 600 stores in Japan). Next, Starbucks embarked upon a rapid development strategy in Asia and Europe. By 2001, the magazine Brandchannel named Starbucks’ one the ten most impactful global brands, a position it has held ever since. But this is only the beginning. In late 2006, with 12,000 stores in operation, the company announced that its long term goal was to have 40,000 stores worldwide. Looking forward, it expects 50% of all new store openings to be outside of the United.i Case Discussion Questions 1. What functional strategies at Starbucks’ help the company to achieve superior financial performance? 2. Identify the resources, capabilities and distinctive competencies of Starbucks? 3. How do Starbucks’ resources, capabilities and distinctive competencies translate into superior financial performance? 4. Why do you think Starbucks’ prefers to own its own stores whenever possible? 5. How secure is Starbucks’ competitive advantage?What are the barriers to imitation here? !Sources: Starbucks 10K, various years; C. McLean, â€Å"Starbucks Set to Invade Coffee-Loving Continent,† Seattle Times, October 4, 2000, p. E1; J. Ordonez, â€Å"Starbucks to Start Major Expansion in Overseas Market,† Wall Street Journal, October 27, 2000, p. B10; S. Homes and D. Bennett, â€Å"Planet Starbucks,† Business Week, September 9, 2002, pp 99–110; J. Batsell, â€Å"A Bean Counters Dream,† Seattle Times, March 28th, 2004, page E1; Staff Reporter, â€Å"Boss Talk: it’s a Grande Latte World†, Wall Street Journal, December 15, 2003, page B1. States. C. Harris, â€Å"Starbucks beats estimates, outlines expansion plans†, Seattle Post Intelligencer, October 5th, 2006, page C1

The 1960s :: American America History

The 1960s It may have been a decade of a myriad of effulgent paintings and intrepid space excursions, but for most people, resplendent canvases don't come near the cranium when someone mentions the 1960s. So just what do we associate the decade with? The most intriguing part of our prior erudition: hippies, flower power, peace, love, drugs, and Woodstock! All of the preceding are the very essence of the '60s in America; all of them had a distinct impact on the world. Presumably the most prominent aspect of the '60s was the evolution of the youthful generation into a powerful strong-minded group of people known as the hippies. Around the late '60s, there was a copious amount of young men and women who were just reaching their late teen years, re-evaluating their sentiment on important issues. But just what was a hippie? Hippies were mostly young people who were often characterized by long hair and flowing skirts. They had very confident convictions, particularly in regard to the Vietnam War. Because this new generation possessed a blatant loathing for the affect of Vietnam on the country, they rebelled against everything the war was about. This resulted in a shared conception of love, peace, and happiness. They held protests and anti-war love-ins promoting their ant-violence views, unity, and, also, drugs. Previously unmentioned, hippies were also druggies. Dr., Timothy Leary was a drug guru who was much loved for his preaching. He said things suc h as "Turn on, tune in, and drop out" and used new pronouns like "She" and "hir" to promote gender equality. He brought about a new philosophy that conceived that your state of consciousness is reflected in your environment. Leary had four exercises to a life of expanded intelligence: 1) Look at yourself in the mirror, change your manner of dress and your behavior so that you float like a god, not shuffle like a robot 2) Look around your home and throw out everything that is not "tuned in" to your highest vision 3) Make your body a temple and your home a shrine 4) You are a god, live like one! As prevalent as hippies were, it astounds many people to hear that there was a subdivision of the group. Yippies, as they were called, were much like other hippies, only more extreme. The yippies were New Left radicals with a no-holds barred approach contesting every custom of society.

Environmental Resources Worksheet Essay

Using the assigned readings from Week Four, write a 50- to 75-word response to each of the following questions. Your responses will be assessed according to the accuracy of the content. Minerals 1. How do minerals affect society? Minerals have aided in the continuous growth of developing nations and also, â€Å"had abundant mineral deposits that enabled them to industrialize† (Berg, 2013). However, as a consequence of industrialization, â€Å"these countries largely depleted their domestic reserves of minerals so that they must increasingly turn to developing countries† (Berg, 2013). Also, minerals affect the global economy. For example, China â€Å"controls more than 90 percent of the global supply of rare earth metals, has also reduced its exports to other countries, in a move that could affect market prices† (Berg, 2013). 2. What is the difference between metallic and nonmetallic minerals? Provide two examples from each category and discuss their uses. Minerals are divided into two categories: metals and nonmetallic minerals. Metals are â€Å"malleable, lustrous, and good conductors of heat and electricity†, while nonmetallic metals â€Å"lack these characteristics† (Berg, 2013) . Gold is a metal used for currency and iron is a metal used for steel buildings. Gypsum is a nonmetal that is used for drywall. Silicon is another nonmetal that is used for electronic devices. Mining 1. How are minerals extracted from the Earth and processed? There are two ways to extract minerals from the Earth, either surface mining or subsurface mining. Surface mining is done when minerals are closer to the surface. Subsurface mining is used when the minerals are too deep to be removed by surface mining. Smelting is the â€Å"process in which ore is melted at high temperatures to separate impurities from the molten metal† (Berg, 2013). 2. What are the different ways minerals can be mined? Provide a brief  description of at least three types of mining. What effect does extracting minerals have on the environment? Other than land damage, extracting minerals causes air pollution of the air, soil, and water. Also, it destroys vegetation and causes soil erosion. Possibly most importantly it affects the water supply. Mineral extraction â€Å"exposes large areas of dissolved toxic substances to precipitation, greatly accelerating polluted runoff† (Berg, 2013). Soil 3. What is your definition of soil? What is soil composed of? Why is soil important to the environment? Soil is the uppermost layer of the Earth and supports life on earth. Soil is composed of four parts: mineral particles, organic matter, water, and air. Soil is very important to the environment because various organisms depend on soil for life and â€Å"supports virtually all terrestrial food webs† (Berg, 2013). 4. What types of organisms are found in soil? Determine the relationship between soil and organisms. Ants, moles, snakes, and earthworms are just a small number of the many organisms that are found in soil. Essentially, organisms and soil depend on each other to remain balanced. Organisms that live in soil provide â€Å"ecosystem services, such as maintaining soil fertility, preventing soil erosion, breaking down toxic materials, and cleansing water† (Berg, 2013). 5. What is soil erosion? How can soil become polluted? What effect does soil erosion and pollution have on the environment? Soil erosion is the â€Å"wearing away or removal of soil from the land† (Berg, 2013). Being that soil erosion reduces the amount of soil in an area, vegetation growth can become very limited. As a result, it disrupts the balance of the ecosystem by eliminating food sources. 6. What is the purpose of soil reclamation? Soil reclamation can be executed by â€Å"(1) stabilizing the land to prevent further erosion and (2) restoring the soil to its former fertility. To stabilize the land, the bare ground is seeded with plants that eventually grow to cover the soil, holding it in place† (Berg, 2013). Once the soil is returned back to its original state, the land can be used again. Forestry and Rangeland Resources and Management Strategies 7. Differentiate between government-owned and public lands. Which government agencies are involved with government-owned lands? What is the purpose of government-owned lands? Government owned lands â€Å"provide vital ecosystem services that benefit humans living far from public forests, grasslands, deserts, and wetlands† (Berg, 2013). These places include national parks and provide protection for endangered species and flood and erosion control. Public land is available for recreational purposes such as hiking, swimming and boating. 8. Why is the forest an important ecosystem? What is your definition of forest management? What is its purpose? Describe the concept of sustainable forestry. The forest is an important ecosystem because it â€Å"provides many goods and services to support human society† (Berg, 2013). They also provide employment for millions of people worldwide. Forest management is the managing of timber production. The purpose of forest management is to produce as much timber as possible. 9. What effect does the harvesting of trees and deforestation have on forests and the environment? Is there a preferred method for harvesting trees? Explain. Both the harvesting of trees and deforestation result in â€Å"decreased soil fertility† (Berg, 2013). The vital minerals that are needed by soil are washed away because there are no trees to absorb them. Also, this takes away food sources and shelter for various organisms. This disrupts the delicate balance of ecosystems. Selective cutting, is when a small group of mature tress are individually cut or in small clusters. This means that the rest of the forest is left undisturbed. However, this method is expensive and does not generate timber needed quickly enough. 10. What is a rangeland? Describe rangeland degradation and desertification. What effect does degradation and desertification have on the environment? Is there a preferred method for harvesting trees? Explain. Rangelands are â€Å"grasslands, in both temperate and tropical climates, that serve as important areas of food production for humans by providing fodder for livestock such as cattle, sheep, and goats† (Berg, 2013). Degradation is â€Å"both a natural and a human-induced process that decreases the future ability of the land to support crops or livestock† (Berg, 2013). Desertification is progressive degradation that produces desert-like conditions on land that was used previously and was plentiful. 11. What is  overgrazing? What effect does this have on rangelands? What strategies can be employed for managing and conserving forests and rangelands? Overgrazing is a â€Å"situation that occurs when too many grazing animals consume the plants in a particular area, leaving the vegetation destroyed and unable to recover† (Berg, 2013). When rangelands are overgrazed, â€Å"plants die, the ground is left barren, and the exposed soil is susceptible to erosion† (Berg, 2013). The rangelands have to be taken care of by practicing techniques that are environmentally friendly. Agriculture 12. What is the difference between industrialized and subsistence agriculture? What effect do these methods have on the environment? Industrialized agriculture are modern â€Å"agricultural methods that require large capital inputs and less land and labor than traditional methods† (Berg, 2013). Subsistence agriculture supports on the farmer and their family with little reserves. Industrialized agriculture causes pollution and lowers an ecosystem’s biodiversity. Subsistence agriculture relies on more human and animal labor and has a much smaller impact on the environment. 13. What is one agricultural challenge, other than soil erosion, that society faces? Explain your answer. One agricultural challenge that society faces is the lost of agricultural land. Countries are starting to expand and grow rapidly. With so much space being needed for expansion, this takes land that could have been used for agricultural purposes. The loss of rural land means that food will have to travel longer and use more resources to do so. 14. How would you describe sustainable agriculture? How does it affect the environment? In regards to agriculture, what are the advantages and disadvantages involved with genetic engineering? I would describe sustainable agriculture as agriculture that is better for the environment and leaves less of a footprint on the Earth. It also promotes high diversity. It has minimal long term impacts on the environment by using less pesticides and using biological diversity instead (predator-prey relationship). The advantage of genetic engineering is that any organism can be used and it takes less time to engineer another breed. The disadvantage is that there is yet to be seen what long term effects  genetic engineering has on the environment or on humans. Works Cited Berg, L. (2013). Visualizing Environmental Science (4th ed.). Hoboken, NJ: John Wiley & Sons.

How Hilton Hotels Builds a Relationship with Its Customers

Introduction This study aims to apply the application of value chain to a selected organisation in a service industry. This study aims to use Hilton Hotels as the focus of this paper. The main purpose of this study is to examine how Hilton Hotels builds a relationship with its customers, how it improves the added value to retain customers and what should be improved under the context of value chain to improve the better services in order to effectively deliver customer satisfaction and exceed their expectation. The paper will start from providing brief information about Hilton Hotels and then move on to analyse and discuss the key issues. About Hilton Hotel Hilton Hotels is one of the leading international premium hotels in the world. The company was founded by Conrad Hilton (Hilton Hotels, n. d. ). It offers full-services hotels and resorts to customers in many major cities around the world. Through different kinds of customer service programmes, it attempts to develop a good relationship with the targeted market. It also attempts to use the ‘Hilton Honors’ which is customer loyalty programme to retain existing customers (Hilton Hotels, n. . ). The programme does not only enable Hilton Hotels to assess quality premium services from the hotel and its affiliated firms, but also helps them to experience the feeling of privilege. How effective are the organisation’s resources in delivering its service offering? Based on the concept of value chain, it can be assumed that Hil ton Hotels attempts to add value to its offerings with the use of effective support value chain activities. Hilton Hotels uses different support value chain activities to sustain the effectiveness of primary activities to exceed customer satisfaction and expectation. These can be explained below. Primary Value Chain Activities of Hilton Hotel Inbound Logistics Hilton Hotels have several suppliers in each country in order to have sufficient supplies as part of a good quality service for customers. There are three most important areas that Hilton Hotels pays a lot of attention on because they influence people to pay more for premium services. These include food and drink, pick-up and other motor service and interior design. For example, Hilton Hotels decides to use different suppliers for fresh meat and vegetables to get the best products from suppliers with specialised offers. Once the goods are delivered, food and catering department of Hilton Hotels will store them in the right temperature until they are required. Before they are put in the stockroom, catering staff will put different colour stickers on the package. For example, fresh meat will have the maximum lifetime of five days. If it arrives on Monday, the blue sticker with the word ‘FRI’ should be put on the package to inform the chef and other kitchen staff that it should be used by Friday or otherwise, it should be binned to avoid food poisoning. The same practice is also true for car courtesy service and interior design. For example, Hilton Hotels has a contract with Mercedes Benz and other luxurious car brands to support its car courtesy services, while its interior design is done by a professional firm which will be in charge for all events held at the hotel. Operations As previously explained, this stage involved with transforming the goods into the finished offerings for end users. At Hilton Hotels, there are many goods that need to get through the operations process before being delivered to the end users. For example, all rooms will be cleaned once the customers check-out to ensure that that they are ready to serve the next guest. Outbound Logistics This is about delivering the finished goods to final users. For Hilton Hotels, this is about the presentation of both tangible and intangible products to customers. For example, the room must be spotless and equipped with facilities as promised and advertised. Also, the food should be cooked in the right manner, such as if the customer asks for a medium rare steak, they should get what they have requested. Once the food is cooked, it should be served to the customer within five minutes and the table must be cleared within ten minutes. Marketing & Sale This is about developing the marketing communication and promotion strategies that meet the needs and demands of customers. The marketing communication message used by in the poster is ‘Never feel away from home †¦Ã¢â‚¬ ¦ When living any of our over 514 hotels worldwide!!! ’ This slogan informs the target market that wherever they go, they can always be comfortable like staying at home at the Hilton Hotels which has more than 514 outlets worldwide. Hilton Hotels does give some discounts to customers during the low season. It does not do this on a regular basis like many budget accommodations. This is because it targets customers who are less price-sensitive and they are willing to pay more for premium services. Service Through the customer loyalty programme ‘Hilton Honors’ to monitor behaviour of customers. This loyalty program enables card holders to access other premium quality services from the partnership companies of Hilton Hotels, such as car rental firms and airlines. The loyalty scheme allows the hotel to improve the products and services to meet new demand in the market more effectively. Support Value Chain Activities of Hilton Hotel Firm infrastructure Hilton Hotels is an international hotel chain with many resorts and leisure accommodations in many cities around the world. Customers should expect to get the same quality standard of leisure hotel services. This is because Hilton Hotels has an effective system to control the performance of the company. There are five main factors that Hilton Hotels uses to maintain its performance in all cities. These include cleanliness, quality, service, maintenance and atmosphere (Roubi & Litteljohn, 2004). All hotel rooms and common areas of the hotel should be spotless, the service should be delivered in a professional manner, cars, tools and equipments should be maintained and checked to ensure that they work effectively when required and the interior design should provide comfort. All of these elements are part of the organisational culture of Hilton Hotels. Human resource management Both frontline and management workers of Hilton Hotels are well-trained to deliver a perfect customer serving. Hilton Hotels tends to select employees with the right skills and knowledge. It is revealed that Hilton Hotels welcomes and prefers employees who have degrees from hospitality institutes in Switzerland. However, those with appropriate experiences are also welcomed. All workers of Hilton Hotels are required to attend both on-the-job and off-the-job training programmes to ensure that they are equipped with the right tools to carry out a good customer service. At the same time, to motivate all workers to work towards the assigned tasks with their best effort, Hilton Hotels provides its workers with financial and non-financial rewards. Some employees who have been working for the hotel for more than two years are eligible for organisational rewards, which are in the form of shares that are sold to workers at a discounted price (Watson et al. , 2007). Technology department Like other companies in the hospitality segment, the technology development and web-technology is used by Hilton Hotels to improve customer satisfaction in terms of fast and instant customer service. Hilton Hotel develops an official website which enables customers to book a hotel room, make a request for the airport pick up and other additional services. The website of Hilton Hotels does not only make it easy for customers to access the services of the hotel, but it also enables the hotel to promote its brand and offers worldwide at the lowest cost (Lo et al. , 2010). Procurement Hilton Hotels is very selective about its suppliers. This is because it positions itself as the international premium hotel chain. Thus, apart from good quality products and services that these suppliers have to provide, they must also follow the rules set by Hilton Hotels. Hilton Hotels requires all of its suppliers to be environmental-friendly and should not be involved in any kind of unethical issues, such as sweatshop and using underage workers (Hilton Hotels, n. d. ). How is Hilton Hotel attempting to build a relationship with the customer? Under the concept of value chain, it can be assumed that the targeted customers of Hilton Hotels are those who are quality conscious and they are willing to pay extra for the best service. Hilton Hotels uses differentiation strategy to develop a good relationship with customers and this enables it to retain customers more effectively. Differentiation & Value Chain – Customer Service Based on the analysis in the previous section, it can be assumed that Hilton Hotels develops a strong bond with targeted customers through value chain differentiation strategy. This is done by making its customer service different from others in the same segment. Hilton Hotels aims to offer the best leisure products and services in the industry. This strategy does not only enable it to charge customers premium price, but it also allows Hilton Hotels to retain and influence the repeated purchase behaviour (Vukmir, 2006). The loyalty scheme ‘Hilton Honor’ does not just makes customers feel that they are more privilege than others, but also enables them to access many premium services. Hilton Hotels must work hard to ensure that the promised offerings are delivered to customers. Differentiation & Value Chain – Technology To keep customers updated with new offers, Hilton Hotels sends electronic mails to customers who sign up for the service. The technology makes it easy for Hilton Hotels to develop a customer database and this can help them to monitor the behaviour of targeted customers more effectively. Hilton Hotels also utilises other new forms of media to keep a good relationship with customers through social networks like Facebook and YouTube. This enables customers to share experiences about their stay at Hilton Hotels. At the same time, this also allows Hilton Hotels to keep customers informed about recent events and activities. Conclusion According to the analysis in the previous sections, it can be assumed that there is little evidence about customer satisfaction towards the services of Hilton Hotels. However, based on the review of Hilton Hotels on TripAdvisor website (2009), it can be seen that it receives four out of five stars and 87 percent of customers who stay at the Hilton recommend it to others. The only problem that many customers appear to complain about is the pricing tactic of Hilton Hotels. Thus, under the current difficult economic conditions, it seems that customers will become more price-sensitive as they have less disposal income or start being cautious about their spending habits. They may look for substitute leisure accommodations which offer quality lodging services at affordable and reasonable prices. This means that even customers with a high spending power may still want to stay in a hotel room without breaking a bank. Therefore, there are two possible tactics that Hilton Hotels can consider in order to add value to its offerings. These include (1) promotional offer or competitive deals; and (2) complimentary or free gifts. The first strategy does not only add value to the offerings and exceed customer expectation, but it is also attractive to those who look for value for money. By contrast, the second strategy will satisfy customers who pay a full price on services. Complimentary offers would be perceived by them as a thank you gift from Hilton Hotels. This tactic will also make high spending-power customers feel privileged. Thus, it can be concluded that both strategies should effectively add value to the offerings of Hilton Hotels and satisfy customers with different spending powers.

HOW THE NEW ENGLAND COLONIST ALTERED THE ENVIORNMENT essays

HOW THE NEW ENGLAND COLONIST ALTERED THE ENVIORNMENT essays How the New England Colonists` Altered the New England Environment In Changes in the Land, William Cronon points out the European colonists` pursuits of a capitalistic market and the impact it had on the New England ecosystem. Native Americans and colonists had different views on the use of land resources. The Natives viewed the land as something not owned, but as a resource to sustain life. They believe in a hunting-gathering system, hunting only when necessary. In the long run Native Americans lost their old traditions and were forced to adapt to the colonists` traditions in order to survive. This change contributed even more to the alteration of the ecosystem during the colonization period. In contrast, colonists viewed the land as capitalistic market in which they used more of the land resources without taking into consideration that one day they would run out of resources. Before the colonists arrived in New England land resources were in abundance. The only ones to use these resources were the Natives, but the type of resources they used where divided in regions. Northern Indians lived entirely as hunter-gatherers, while the Indians south of the Kennebec River raised crops. (p.38) Even though the Indians used a large amount of the land resources it had very little affect on the land because of techniques in which they regained some of the land resources each season. The Southern Indians changed their farming spot each season; this actually allowed the land to recuperate and become fertile once more. Rather than raising crops all year the Indians only planted in March and June. They also used their fields to plant more than one crop; such crops included corn, beans, squash, pumpkin, and tobacco. Grain made up half of their diet; this gave the natives an advantage because grain could be easily stored for the winter. They also planted crops that fertilized the land with resources that were lost with the p...

ACT vs SAT Which Students Should Take Which

ACT vs SAT Which Students Should Take Which SAT / ACT Prep Online Guides and Tips As a high school student, you’re probably wondering whether you should take the SAT or the ACT. Which one will give you a better score? Is one easier than the other? The answer is not as straightforward as you might think. Everyone has different test-taking strengths and learning styles. Based on these factors, it might be to your advantage to take one test over the other. In this article I’ll go through a list of different strengths and weaknesses you could have as a test-taker and as a student in general and which test you should take based on these qualities. Test-Taking Abilities and Style These are a few common pitfalls unrelated to content that students encounter on standardized tests. It might be better for you to take one test over the other based on your experience with these issues. You’re an anxious tester If you tend to get really nervous on test day, you are probably better off with the ACT.The ACT has much more predictable structure and content than the SAT, so you can prepare more confidently. On the reading section of the ACT, for example, there are always four passages in the same sequence of genres: Prose Fiction/Literary Narrative, Social Science, Humanities, and Natural Science.On the SAT, the structure is not as reliable. We know the topics that appear and the types of passages and questions, but not their order on the test. On the ACT, once the section for a subject is over, that’s it - you’re done with it for the whole test.This is in contrast to the SAT, which has ten sections, six of which are ordered randomly.The SAT also has an experimental section on every test that won’t count towards your scores and sometimes contains unfamiliar material, which can throw you off. You won’t have to worry about this on the ACT. You get tripped up by confusing wording It’s a better idea to take the ACT if this is a problem for you. The SAT has weird question wording that could trick you if you often get confused by that type of thing.The ACT is very straightforward in its question wording, so you usually have a clear sense of what the questions are asking right away rather than having to think about it too much first. For example, a reading question on the ACT might ask â€Å"What was Sam trying to accomplish by talking to her sister?†A reading question on the SAT might ask something more like â€Å"If the author of passage 1 reads lines 16-24 of passage 2, which of the following is she least likely to offer as a response?†You have to jump through a couple more hoops of â€Å"this, not that† logic before you can answer the question. You tend to run out of time If you have time problems, it’s a better idea to take the SAT.Why? You get more time per question, and it’s broken up into ten short sections rather than four long ones.This means that if you have a time problem on one section, it will not necessarily tank your scores. You will have a couple other sections to make up for it (3 math, 3 critical reading, 2 writing). On the ACT, each subject is just one long section, so if you get stuck on a difficult question and end up messing up your timing for a whole section, it’s going to have a much bigger impact on your scores. Anecdotal evidence from students also points to more problems with time pressure on the ACT than the SAT. But what if I’m an anxious tester AND I tend to run out of time, which test should I take? If you have both of these problems, you should plan on doing a lot more prep before your next test.The decision is probably going to rest on where your strengths lie as far as content, which I’ll get to in the next section. Time: The one true enemy of us all. Subject Strengths Let's move on to actual test content. I'll go through the different subject areas tested on the SAT and ACT and which test is the better one to take based on whether you excel or struggle in these subjects. Math Case 1: I consider numbers to be my only real friends If you have great math skills, the test where you stand to gain the biggest advantage is the ACT.The ACT tests more advanced math concepts than the SAT, and no formulas are provided for you (except on some individual questions).It also requires math problem-solving speed and stamina - you will need to solve 60 questions in a row with only a minute for each question. The ACT asks math questions in a more straightforward way than the SAT, so if your math skills are good but your reading comprehension skills are less so, the ACT is the test you want to take. Case 2: Math fills me with wrath You might be better off with the SAT if math is not your strong suit.The questions are more broken up (three sections, two 25 minute and one 20 minute), so if you mess up or run out of time on one math section you won’t necessarily ruin your score. You will have more time per question (67 seconds rather than 60), and the math concepts tested are not as advanced.The SAT also gives you formulasto work with at the start of the math sections. Reading Case 1: I’m a word nerd If you enjoy reading, it’s likely that you already have a strong base of vocabulary and can read passages fairly quickly.If you know a lot of advanced vocabulary words, you’re better off taking the SAT.Sentence completion and vocabulary in context questions make up a significant portion of the critical reading section, and a prodigious vocabulary will give you a leg up.There are also a lot of confusingly worded questions on the SAT in general. You’ll have a much easier time surmounting that obstacle compared to students who aren’t as good at reading. On the ACT, knowing advanced vocabulary won’t help your score much if at all.You might consider taking the ACT if you’re a fast reader and are very good at reading comprehension, not just vocabulary.These skills will help you on the Reading AND Science sections. Case 2: I’m a Spark Notes type of guy/gal This is tough, because reading skills are very important on both tests.I’d say if you are not as fond of reading you should take the ACT.Though there is a lot of reading involved and a lot of time pressure, the questions tend to be more straightforward and less confusing than those on the SAT.You also don’t need to know advanced vocabulary to do well.Practice reading quickly and understanding passages before the test - this will be extremely important on Reading and Science. My brain will just absorb the words. That's how reading works, right? Grammar Case 1: I'm the grammar police, and you're ALL UNDER ARREST If you're good at grammar, you could really take either test, but you'll probably have the biggest advantage on the SAT. The multiple choice on the SAT Writing section is similar to the ACT English section, but it is less passage-based. Most of it is identifying errors in sentences and improving sentences out of context.On the ACT English section, questions are always asked alongside a corresponding passage, so you have more context to work with for your answers. Case 2: I don't care 'bout no stupid grammar The SAT Writing section and the ACT English section will both be tough for you if you’re not so great at grammar, so study the grammar rules beforehand! The ACT English section might be slightly easier because, as mentioned above, it asks its questions in the context of long passages. But it also has a lot more questions (75 vs. 49 on the SAT), so it's a trade-off. Essay Writing Case 1: I’m the next Hemingway If you're a great writer, you should take the SAT.On the SAT you will be writing an essay no matter what, and you only get 25 minutes to do it.The essay also accounts for about a third of your Writing subscore.Essay prompts on the SAT are varied and require you to formulate opinions and examples to support them very quickly, which is difficult if you don't already have strong writing skills. Case 2: I don’t have the write stuff If you’re not as into writing, the ACT is a better choice.You don’t even have to write an essay, and if you do take it with Writing the essay won’t impact your composite score.You also get 40 minutes for the essay rather than 25, and prompts tend to be more straightforward. Prompts on the ACT ask students to consider how changes in the world today will affect humanity in a broad sense, and you can use abstract reasoning and even made up examples to support your points. Science Case 1: I am the lovechild of Bill Nye and his very attractive microscope (don’t ask me about logistics) Take the ACT!Although the science section doesn’t actually require much scientific knowledge beyond basic concepts you learned in elementary school, knowing a lot of science can help you get a better grasp on the experiments and data presented on the test.You’ll have a much easier (and faster) time understanding what’s going on and answering the questions if you are familiar with the science involved. Case 2: I break out in hives when I see a test tube. If you don’t like science, take the SAT.You should know that you CAN still do well on the science section of the ACT without knowing much science at all.However, it’s easy to get overwhelmed by the data presented and unfamiliar background information even if the questions themselves are not that hard.If you think seeing chemical equations or physics on one of these standardized tests will give you a heart attack, go with the SAT so you won’t have to worry about it. Aughhhh I said no science! You KNOW I'm allergic! Summary and Follow Up In deciding which test to take, you should consider both your testing style and your subject strengths. Here's a summary of the situations listed above and my corresponding test recommendations: Test anxiety? ACTEasily confused by questions? ACTTime problems? SATGreat at math? ACTGreat at reading? SATGreat at grammar? SATGreat at writing? SATGreat at science? ACT Additionally, If you have a strong imbalance in your abilities in different subjects, you might be better off with the ACT.This is because your individual scores on each section are not nearly as important to colleges are they are on the SAT. On the ACT, your composite score is pretty much the only thing that matters. You also won’t have to deal with switching unpredictably between subjects you know well and subjects you struggle with during the test. If you're still not entirely sure which test is best for you or which strengths and weaknesses you have, you should take an ACT practice test and an SAT practice test(each with the official time constraints so you'll know if running out of time is a problem!). Look up average standardized test scores for colleges you would like to attend to figure out your target score for both the ACT and the SAT. Then, score your practice tests and see where you end up. Is one test score significantly closer to your target score than the other? If so, that's the test you want to take. If the scores are similar, you may need to decide based on which test format makes you feel more comfortable. On test day, you'll be under a lot more pressure! What's Next? If you're still looking for more details on how the SAT and the ACT compare to each other, check out this article. Trying to decide when to take the SAT or ACT? Read this guide to find the best test date for you! For more advice on how to combat your weaknesses on either test, take a look at our advice on how to review your mistakeson the SAT or ACT and how to improve your overall scores on both tests. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: ACT vs SAT Which Students Should Take Which SAT / ACT Prep Online Guides and Tips As a high school student, you’re probably wondering whether you should take the SAT or the ACT. Which one will give you a better score? Is one easier than the other? The answer is not as straightforward as you might think. Everyone has different test-taking strengths and learning styles. Based on these factors, it might be to your advantage to take one test over the other. In this article I’ll go through a list of different strengths and weaknesses you could have as a test-taker and as a student in general and which test you should take based on these qualities. Test-Taking Abilities and Style These are a few common pitfalls unrelated to content that students encounter on standardized tests. It might be better for you to take one test over the other based on your experience with these issues. You’re an anxious tester If you tend to get really nervous on test day, you are probably better off with the ACT.The ACT has much more predictable structure and content than the SAT, so you can prepare more confidently. On the reading section of the ACT, for example, there are always four passages in the same sequence of genres: Prose Fiction/Literary Narrative, Social Science, Humanities, and Natural Science.On the SAT, the structure is not as reliable. We know the topics that appear and the types of passages and questions, but not their order on the test. On the ACT, once the section for a subject is over, that’s it - you’re done with it for the whole test.This is in contrast to the SAT, which has ten sections, six of which are ordered randomly.The SAT also has an experimental section on every test that won’t count towards your scores and sometimes contains unfamiliar material, which can throw you off. You won’t have to worry about this on the ACT. You get tripped up by confusing wording It’s a better idea to take the ACT if this is a problem for you. The SAT has weird question wording that could trick you if you often get confused by that type of thing.The ACT is very straightforward in its question wording, so you usually have a clear sense of what the questions are asking right away rather than having to think about it too much first. For example, a reading question on the ACT might ask â€Å"What was Sam trying to accomplish by talking to her sister?†A reading question on the SAT might ask something more like â€Å"If the author of passage 1 reads lines 16-24 of passage 2, which of the following is she least likely to offer as a response?†You have to jump through a couple more hoops of â€Å"this, not that† logic before you can answer the question. You tend to run out of time If you have time problems, it’s a better idea to take the SAT.Why? You get more time per question, and it’s broken up into ten short sections rather than four long ones.This means that if you have a time problem on one section, it will not necessarily tank your scores. You will have a couple other sections to make up for it (3 math, 3 critical reading, 2 writing). On the ACT, each subject is just one long section, so if you get stuck on a difficult question and end up messing up your timing for a whole section, it’s going to have a much bigger impact on your scores. Anecdotal evidence from students also points to more problems with time pressure on the ACT than the SAT. But what if I’m an anxious tester AND I tend to run out of time, which test should I take? If you have both of these problems, you should plan on doing a lot more prep before your next test.The decision is probably going to rest on where your strengths lie as far as content, which I’ll get to in the next section. Time: The one true enemy of us all. Subject Strengths Let's move on to actual test content. I'll go through the different subject areas tested on the SAT and ACT and which test is the better one to take based on whether you excel or struggle in these subjects. Math Case 1: I consider numbers to be my only real friends If you have great math skills, the test where you stand to gain the biggest advantage is the ACT.The ACT tests more advanced math concepts than the SAT, and no formulas are provided for you (except on some individual questions).It also requires math problem-solving speed and stamina - you will need to solve 60 questions in a row with only a minute for each question.The ACT asks math questions in a more straightforward way than the SAT, so if your math skills are good but your reading comprehension skills are less so, the ACT is the test you want to take. Case 2: Math fills me with wrath You might be better off with the SAT if math is not your strong suit.The questions are more broken up (three sections, two 25 minute and one 20 minute), so if you mess up or run out of time on one math section you won’t necessarily ruin your score. You will have more time per question (67 seconds rather than 60), and the math concepts tested are not as advanced.The SAT also gives you formulasto work with at the start of the math sections. Reading Case 1: I’m a word nerd If you enjoy reading, it’s likely that you already have a strong base of vocabulary and can read passages fairly quickly.If you know a lot of advanced vocabulary words, you’re better off taking the SAT.Sentence completion and vocabulary in context questions make up a significant portion of the critical reading section, and a prodigious vocabulary will give you a leg up.There are also a lot of confusingly worded questions on the SAT in general. You’ll have a much easier time surmounting that obstacle compared to students who aren’t as good at reading.On the ACT, knowing advanced vocabulary won’t help your score much if at all.You might consider taking the ACT if you’re a fast reader and are very good at reading comprehension, not just vocabulary.These skills will help you on the Reading AND Science sections. Case 2: I’m a Spark Notes type of guy/gal This is tough, because reading skills are very important on both tests.I’d say if you are not as fond of reading you should take the ACT.Though there is a lot of reading involved and a lot of time pressure, the questions tend to be more straightforward and less confusing than those on the SAT.You also don’t need to know advanced vocabulary to do well.Practice reading quickly and understanding passages before the test - this will be extremely important on Reading and Science. My brain will just absorb the words. That's how reading works, right? Grammar Case 1: I'm the grammar police, and you're ALL UNDER ARREST If you're good at grammar, you could really take either test, but you'll probably have the biggest advantage on the SAT. The multiple choice on the SAT Writing section is similar to the ACT English section, but it is less passage-based. Most of it is identifying errors in sentences and improving sentences out of context.On the ACT English section, questions are always asked alongside a corresponding passage, so you have more context to work with for your answers. Case 2: I don't care 'bout no stupid grammar The SAT Writing section and the ACT English section will both be tough for you if you’re not so great at grammar, so study the grammar rules beforehand! The ACT English section might be slightly easier because, as mentioned above, it asks its questions in the context of long passages. But it also has a lot more questions (75 vs. 49 on the SAT), so it's a trade-off. Essay Writing Case 1: I’m the next Hemingway If you're a great writer, you should take the SAT.On the SAT you will be writing an essay no matter what, and you only get 25 minutes to do it.The essay also accounts for about a third of your Writing subscore.Essay prompts on the SAT are varied and require you to formulate opinions and examples to support them very quickly, which is difficult if you don't already have strong writing skills. Case 2: I don’t have the write stuff If you’re not as into writing, the ACT is a better choice.You don’t even have to write an essay, and if you do take it with Writing the essay won’t impact your composite score.You also get 30 minutes for the essay rather than 25, and prompts tend to be more straightforward.ACT essay prompts usually ask about issues related to high school, so they make it easier for you to figure out your opinion on the question from personal experience. Science Case 1: I am the lovechild of Bill Nye and his very attractive microscope (don’t ask me about logistics) Take the ACT!Although the science section doesn’t actually require much scientific knowledge beyond basic concepts you learned in elementary school, knowing a lot of science can help you get a better grasp on the experiments and data presented on the test.You’ll have a much easier (and faster) time understanding what’s going on and answering the questions if you are familiar with the science involved. Case 2: I break out in hives when I see a test tube. If you don’t like science, take the SAT.You should know that you CAN still do well on the science section of the ACT without knowing much science at all.However, it’s easy to get overwhelmed by the data presented and unfamiliar background information even if the questions themselves are not that hard.If you think seeing chemical equations or physics on one of these standardized tests will give you a heart attack, go with the SAT so you won’t have to worry about it. Aughhhh I said no science! You KNOW I'm allergic! Summary and Follow Up In deciding which test to take, you should consider both your testing style and your subject strengths. Here's a summary of the situations listed above and my corresponding test recommendations: Test anxiety? ACTEasily confused by questions? ACTTime problems? SATGreat at math? ACTGreat at reading? SATGreat at grammar? SATGreat at writing? SATGreat at science? ACT Additionally, If you have a strong imbalance in your abilities in different subjects, you might be better off with the ACT.This is because your individual scores on each section are not nearly as important to colleges are they are on the SAT. On the ACT, your composite score is pretty much the only thing that matters. You also won’t have to deal with switching unpredictably between subjects you know well and subjects you struggle with during the test. If you're still not entirely sure which test is best for you or which strengths and weaknesses you have, you should take an ACT practice test and an SAT practice test(each with the official time constraints so you'll know if running out of time is a problem!). Look up average standardized test scores for colleges you would like to attend to figure out your target score for both the ACT and the SAT. Then, score your practice tests and see where you end up. Is one test score significantly closer to your target score than the other? If so, that's the test you want to take. If the scores are similar, you may need to decide based on which test format makes you feel more comfortable. On test day, you'll be under a lot more pressure! What's Next? If you're still looking for more details on how the SAT and the ACT compare to each other, check out this article. Trying to decide when to take the SAT or ACT? Read this guide to find the best test date for you! For more advice on how to combat your weaknesses on either test, take a look at our advice on how to review your mistakeson the SAT or ACT and how to improve your overall scores on both tests. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Integration is not easy to achieve but when it is achieved, the 4 Es Essay

Integration is not easy to achieve but when it is achieved, the 4 Es and 4 Cs of IMC create the synergistic benefits of integration - Essay Example However, with lots of choices including the media’s bombardment of potential customers with the right messages, this is having no effect to the potential (Figen, 2006). An effective Integrated Marketing Communications (IMC) which will unify multi-channels, synchronize communication and group together the three aspects of communications; advertisement, public relations and marketing towards relating intimately with the customers, is the only solution viable for firms to reap the benefits of marketing. This is made possible by the use of both online and offline marketing channel with complementary media to ensure consistency in the delivery of message. Sometimes even with an effective Integrated Marketing Communications program, firms need have a competitive advantage over other similar firms in the industry and should therefore include the 4E’s and the 4C’s on Integrated Marketing communications to create the synergistic benefits of integration. Broderick and Pickton (2005 28) rightfully state that â€Å"Integration is not easy to achieve but when it is achieved, the 4 E’s and 4 C’s of IMC create the synergistic benefits of integration† in this respect. The following suggestions will discuss the integration of the 4C’s and the 4E’s within IMC. The 4C’s of communication propose that integrated marketing communications should have consistency, coherence, continuity and be complementary while the 4E’s propose integrated marketing communications should be economical, efficient, enhancing and effective (Figen 34). Being economical involves using minimum resources, time and strategies necessary for effective consideration and most importantly, being cautious with money to avoid overspending. To ensure profitability for any firm, Integrated Marketing Communication should be economical. Costs incurred in running integrated marketing communication should not exceed or level with the expected returns. To