Retail Merchandising & Store Operations Essay Example | Topics and Well Written Essays - 2000 words

Retail Merchandising & Store Operations - endeavor ExampleMarketers need to come up with new strategies to attract and hold on to their customers and one of these promotional strategies is visual merchandising and livestock design and postout. Walters and White have defined visual merchandising as the activity, which coordinates effective merchandising selection with effective merchandising display. (D Walters and D White, 1987). It involves communicating a positive crossway image to the customer and also ensuring that the customer decodes it well thus leading to positive behavioral matter leading to purchase.The basic aim of the retailer is to trigger a customer to gravel a purchase. For this terce major steps are to be followed. The first one should cause the customer to enter the shop. This smoke be caused by the shops exterior including both the exterior landscape, the board and the window display. The second effort is do to retain the customer in the store for as long a s possible which is attained by making the ambience pleasing and the store comfortable. The third and the decision making process of buying is greatly affected by the product display and availability which is ensured by clean products on display in an efficient manner.The interior design of the store can greatly affect the customers psychologically, lowering their defenses and removing their doubts, encourage them to make purchases and maintain interest in the store. (Kotler, 1974). Thus all marketers are unanimous in agreeing with the fact that store design is one of the main factors behind customer store choice decisions. Other factors include pricing, exceed and size of the outlet. Previously the emphasis was on the display of the products but now marketers also have to lay emphasis on the elements which excite the senses of the shoppers. Frequently used elements are smells, lighting, flat screen videos and