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Telecommunications is the commercial and non-profit organization involved in development, production, distribution, and exhibition of entertainment and discipline to the public by electronic means. Recently, interactive media has began to interest many consumers. Of the four media functions, the distribution section is most effected by any changes made in the industry.Because changes like these are al guidances being made, media businesses must be prepared, so they can continue to produce revenue and profit. Distribution receives the most attention because it is prerequisite to learn the consumer demand for interactive media, and what will be the most effective way to distribute this service. This change also impacts distribution because they must do explore on the audience. And, after doing this, theyll know and respond to the interests and needs of the consumer. Case Study 2Telecommunications is characterized as an industry of technology and innovation. Business includes the us e of cameras, computers, transmitters and many much technical devices. Because of this, telecommunication managers must have a basic technical understanding of this business.Technical skills in a manager are important because, i must be able to supervise employees, and operate facilities. Every year there are new developments in modern technology. These technological changes present in effect(p) challenges to media management. They have to continuously make decisions on what new equipment to buy for the company, and what will be needed to stay on top. Basically, understanding radio waves, computer operations, written text systems etc will allow the media manager to make wise purchases, expansions and employee decisions in a constantly changing, high-tech industry. Case Study 3The product-life cycle theory attach the stages of industrial development from innovation to growth, maturity and decline. Many of the major media businesses are in the mature stage. Unfortunately, a few b usinesses are in decline. In fiat to stay in business, many of these companies must reposition themselves for an information-based economy.In order to stay on top during this changing economy, businesses have to concentrate on the way the new products are delivered to consumers. In the innovative stage of the Product-Life Cycle, producers need to spend most of the time in research and development (making and refining the product), and in merchandise (convincing consumers to buy). The goal is to influence consumers to sample a product by impressing them by its value.Competition is a big part of the Growth Stage.